Digitally Travis Scott

by Cesar Granados

Staff Writer

Digital agency Space150 creates an entirely AI-generated track with lyrics and melodies designed synonyms to TravisScott’s

His music, notable melodies, and repetitive lyrics and in mind, purely for his unique style [Adweek reports].

Space150 created a machine whose entire purpose was to mimic Travis, which resulted in the production of the new track “Jack Park Canny Dope Man.”

“We were sort of fascinated with like, ‘What if we tried to make a song – like an actual good song – by using AI and basically creative directing AI?’ And so we chose Travis Scott just because he is just such a unique artist and he has a unique sound and everything sort of has an aesthetic to it, both audibly and visually.” said Ned Lampert, the Executive Creative Director, in an interview with AdWeekly.

The lyrics to the track are obviously straight gibberish but it’s sound is undeniably dedicated to Travis’ style.

The lyrics were constructed by a team who intensively fed a text generator to model Scott’s entire discography Over the span of two weeks.

They were able to mimic the rappers cadence and rhyme schemes.

The team also shared the bot was initially and repetitively speaking about food.

“There was one line like, ‘I don’t want to f*ck your party food,’ and we’re just like, ‘What?” said Lampert. To listen to the track click the link below: