YOUNG RICH DROPS DEBUT ALBUM "Nothings Bigger Than The Program"

by Selena Reyes

Editor in Chief

Rising San Diego, CA artist Young Rich is back with full force, releasing his debut album titled “Nothing’s Bigger Than The Program”.

Rich first emerged off the strength of crossing paths with Daygo superstar RG. The two wasted minimal time and sprinted into collaboration on the West Coast-infused track "Lowkey" featuring Nef The Pharaoh(2017). Now, the San Diego standout is consciously looking to make the most momentous statement of his career with the release of his debut album.

His tough-as-nails lyricism has been the notion that aided in his endeavors thus far, Rich spent the last couple of years producing and engineering for artists in his city. Quickly said experience only reinforced his drive for personal success in his rap career and soon decided to put down the keyboard and pick up a mic.

NBTTP serves as a melodic introduction to the world that created a vocal career for him as he delves into proving his versatility with somber penmanship.

The album includes minimal features such as Peysoh, Lil Weirdo, and RG. Production on the album includes his most consistent contributors and hometown stand outs KM, Strizzy, Wundakid, 88ThaGang, Legend, and Factor Beats.

“OTD 2” reunites Rich with RG as they revisit their staple ominous back and forth wordplay.The visual to the lead single “Ese Talk” has now surpassed over 1.3 million views.

Riding the wave of the single's success, the artist continued building anticipation for the album and decided to drop the official music video to "Get Me Away" mid July.

Just a couple days after the videos premiere, Rich followed up with the visual to fan-favorited track "Know The Deal" featuring Peysoh.

I strongly encourage new listeners to check out the track “Blow it” as it musically encapsulates his current position in the industry, chasing the thrill of the moments he lives for, neglecting negative presumptions from those in his hometown, and above all putting in context the theme of the album, nothing’s bigger than the program.

Today, Rich gifts fans yet another visual off the album. This time for the track "No Face, No Case".

Being raised by his grandparents, a single mother, and with his father in prison for a large majority of his life, Rich found a sense of family in the streets of Daygo. A setting where the lessons and messages were equally as difficult as they were obscure. It's also what inspired the meaning behind the title of the album.

"No matter how successful you get in life, you'll never be bigger than the program."

Check out the album below.